Nielsen adds additional data on streaming devices

Variety is reporting that the famous Nielsen ratings will soon begin including additional data on streaming devices, including the Apple TV. While general usage of streaming devices is already included, the new data  will break down the usage by brand. This will allow content producers to know, for instance, if a particular show is more popular with users of one device or another and which devices are used the most heavily.

Posted by / March 24, 2016
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