In Hong Kong it is not a law to test on animals. They are a subsidiary of Coty yes, but the original owners still have all creative control over their products and how they are made. They made sure of that when they went to the table with Coty.
They sell their products in China, where animal testing is mandatory for foreign cosmetics. Because of this, Covergirl isn’t considered to be a cruelty-free brand. Another heavy hitter drugstore brand, Maybelline also shares the same policy as their parent company L’Oreal. Because of this, Maybelline isn’t a cruelty-free brand. Make Up For Ever is a popular French brand owned by LVMH (Louis Vuitton / Moët Hennessy) which is sold at Sephora and used by many theatre and makeup artists alike. Because of this, Make Up For Ever isn’t considered to be a cruelty-free brand.
They now have a huge presence in mainland China – more sales than their native France and Europe, yet they persist in falsely claiming to be free of animal testing. In fact they seem to be actively quite evasive and untruthful about the issue. Animals that are tested for cosmetics suffer terrible pain and misery because they are held in a lab in restraints that keep them suffering for months or more. We care about animals in China as well as everywhere else on the globe. No only do they have Stix, they have traditional cream lipsticks, matte lipsticks, and something called “blur lipstick” which I haven’t figured out yet.
For cruelty-free alternatives to L’Oreal from the drugstore, give e.l.f. a try! Their products are on point and they are more affordable than L’Oreal. Fast fashion are clothing designs that quickly move from idea to prototype to mass production to consumers. A target market is a selection of individuals who have been identified as potential customers for a product.
I don’t think that is a valid reason for me, as a vegan, not to be able to buy that foundation. When I go to the supermarket, and buy all my veggies, Estee Lauder makeup and beans, and tofu, I buy them at a place where they also sell dead animals. They kill them, and they sell them, at the exact same place.
Estée Lauder claims that they are “committed to the elimination of animal testing”, yet they do test on animals where required by law. Since they sell their products in the Chinese market, where animal testing is required, and they aren’t a cruelty-free company. A company can not be considered cruelty-free if they allow their products to be tested on animals where required by law.