Estée Lauder Will Become First Beauty Brand In Space

Estée herself quickly became the face of the brand, growing it through valuable interactions with customers. The brand skyrocketed to international fame by introducing new and exciting products in skincare, makeup and fragrance, always with women’s needs in mind. It’s not the first time companies have sent their products to the space station. The hotel brand Double Tree sent up its famed chocolate chip cookies and Pizza Hut delivered pizza back in 2001 on a cargo ship.

Recognized for its entrepreneurial spirit and high standard of client service, the firm is committed to the interests of its clients, colleagues, and communities. Known as “The Abnormal Beauty Company,” DECIEM is an industry disruptor with a consumer-focused approach. This bath oil also doubled as a perfume and it quickly became a big hit with consumers. The business continued to thrive over the next decade with its expansion to overseas markets and the launches of the men’s product line Aramis and the Clinique brand. McKinsey says the global beauty industry generates $500 billion in sales a year and accounts for millions of direct and indirect jobs.

In 1953, Lauder introduced her first fragrance, Youth-Dew, a bath oil that doubled as a perfume. Instead of using French perfumes by the drop behind each ear, women began using Youth-Dew by the bottle in their bath water. In the first year, it sold 50,000 bottles; by 1984, the figure had risen to 150 million. Lauder graduated from Newtown High School in Elmhurst, Queens, New York, and much of her childhood was spent trying to make ends meet. Like most of her eight siblings, she worked at the family’s hardware store, where she got her first taste of business, entrepreneurship, and what it takes to be a successful retailer. Her childhood dream was to become an actress with her “name in lights, flowers and handsome men.”

Estee Lauder

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“It’s going to grab people’s attention and you need to grab people’s attention in ,” says Nikky Cronk, a creative strategist in the beauty industry and founder of Wonderhouse Consulting. She praises the novelty and, just as importantly, the subtle reinforcement of Estée’s science credentials. Skin care is a science, and perhaps consumers will internalize that there are innovative minds behind this new formula, just as we assume of space flight.

This causes controversy for smaller brands that are “cruelty free” but were acquired by Estée Lauder. In response to the COVID-19 pandemic the Estée Lauder Companies announced on August 20, 2020 a reduction in their workforce by 1,500 to 2,000 personnel worldwide, or about 3 percent of total employees. Most of the reductions will be support workers and store employees.

Thanks to our ScentCapture Fragrance Extender technology, the scent lasts up to 12 hours after every application. Nature and perfumery collide to create an astonishing innovation from Estée Lauder—a true first in luxury fragrance technology, and exclusively ours…. A deep dive into the ingredient list for the new ANR Multi-Recovery Complex will also reveal an impressive cocktail genifique of skin-loving ingredients. In exchange, ELC provided development, educational, and mentorship opportunities, as well as industry insights, allowing students to engage with and learn from executives across various areas of the company. Known around the world for its professional quality of cosmetic products, Mac Cosmetics branded as M•A•C was developed in Canada in 1984.

Tom Ford’s line includes a collection of fragrances and cosmetics, all designed to complement the vision of his fashion line. The product prices in this line make it another exclusive brand sold to a high-brow clientele. A NASA spokesperson told Allure that Estée Lauder approached NASA with this proposal once the space agency opened up to marketing opportunities in 2019. “We are thrilled to reinforce our leadership once again as the first beauty brand to go into space,” said Stéphane de La Faverie, group president of The Estée Lauder Companies and global brand president of Estée Lauder, in the company’s statement.

Estée Lauder was an American beautician and business executive who started a beauty company with a skin cream developed by her chemist uncle. After years of selling products on her own, she officially formed Estée Lauder Cosmetics Inc. Estee Lauder makeup in 1946. In 1953, her Youth Dew beauty oil took her company to a new level of success. Lauder was as innovative with her marketing strategies as her cosmetic products, eventually making her the richest self-made woman in the world.