Take a scenic autumn bike ride with Schwinn bikes for the whole family

In retaliation, Giant introduced its own line of Giant-branded bikes for sale to retailers carrying Schwinn bikes. Both Giant and CBC used the dies, plans, and technological expertise from Schwinn to greatly expand the market share of bicycles made under their own proprietary brands, first in Europe, and later in the United States. By 1975,… Continue reading Take a scenic autumn bike ride with Schwinn bikes for the whole family

Take a scenic autumn bike ride with Schwinn bikes for the whole family

Even better news was that the company’s sales kept on increasing. By 1960, all bike manufacturers only had annual sales of 4.4 million but Schwinn was enjoying a huge chunk of the cake. Whether you’re looking for a nice ride on the running trail, an intense mountain trek or a practical way to get to… Continue reading Take a scenic autumn bike ride with Schwinn bikes for the whole family

Take a scenic autumn bike ride with Schwinn bikes for the whole family

Interestingly, Schwinn’s 1970’s catalogs didn’t really differentiate the fillet-brazed CrMo models either. They were simply shown on the next catalog page, right before the Continental page. No separate catalog or distinct section for “lightweight touring and racing bicycles,” and no detailed discussion of the benefits of seamless CrMo tubing and fillet brazing. Schwinn’s catalog copy… Continue reading Take a scenic autumn bike ride with Schwinn bikes for the whole family