Ralph Lauren’s ‘smart’ Shirt Is The Ultimate Preppy Tech

If Ralph Lauren can pull this off and keep it cost effective, they have an opportunity to “own their customer.” Once the brand delivers the custom product that the customer wants, they will buy it again and again. Technology is making mass customization a reality and brands like Ralph Lauren are wise to explore it… Continue reading Ralph Lauren’s ‘smart’ Shirt Is The Ultimate Preppy Tech

Ralph Lauren’s ‘smart’ Shirt Is The Ultimate Preppy Tech

The collection of Polo Ralph Lauren men’s clothing at Belk will have you looking good and feeling even better all year long. Plus, you can stock up on socks, find the perfect belt to accent your outfit and keep the sun out of your Polo Ralph Lauren t shirt eyes with a baseball cap from… Continue reading Ralph Lauren’s ‘smart’ Shirt Is The Ultimate Preppy Tech

Ralph Lauren’s ‘smart’ Shirt Is The Ultimate Preppy Tech

There is always a demand for logo wear in corporate settings and it looks like RL is testing whether it will work for regular consumers. The key will be adoption by consumers and whether RL can do it profitably without diluting the brand value. Assuming made-to-order shirts work, imagine the possibilities for other Ralph Lauren… Continue reading Ralph Lauren’s ‘smart’ Shirt Is The Ultimate Preppy Tech

Ralph Lauren’s ‘smart’ Shirt Is The Ultimate Preppy Tech

Pre-washed for extra comfort and then garment-dyed to get that lightly toasted color, it’s more breathtaking than any foliage you’ll encounter scrolling mindlessly through the ‘gram—and a heck of a lot less played out. Try wearing it with one of the brand’s best-in-class striped shirts and a scuzzy tie, or over fine-gauge cardigan and a… Continue reading Ralph Lauren’s ‘smart’ Shirt Is The Ultimate Preppy Tech